Communication in a digital age

The responsibility of corporates to get it right.

No one could argue that we are going through an enormous shift in regards to how we operate in business. Never before has industry had to find a way forward, at such speed.

The world has been in a corporate whirlwind and it was picking up speed and debris as it went along.

Post pandemic, it remains to be seen what is the collateral damage and how businesses pick themselves up and dust themselves off.

Of course many won’t have survived.

Those that have, will have to operate with new responsibilities and different approaches. Many are only just catching up or realising what they have been through, coming out of the fog into the unknown.

It all depends which sector you belonged to, the lottery of a global economic world.

Business is about people, from the cleaner through to the CEO, people make business tick.

How a business communicates with its people in the future could be make or break. There is a new set of rules when employing, not all have been secured but one thing is for sure, this is a different time and people want different things.

The new-age workers demand freedom, flexibility and openness. The world is digitally challenging with new ways of working remotely with different platforms.

And this is probably, only the start of things to come.

Communication will take a big part in restructuring business and knowing how to communicate effectively will add fuel to the companies who want to ramp up their business performance.

Working remotely is the new way of doing things, but boy, can it get lonely and cold. No more having chats next to the printer!

Helping people to express their needs and knowing how to interact effectively will create a culture that can be structured to help grow and expand teams. In turn this will motivate and inspire growth.

Understanding cultural differences, timezones and being able to conduct business with people form all over the world is powerful and cannot be underrated.

This is the future.

The CEO’s and entrepreneurs hold a huge responsibility of this time as they are the ones that will pioneer this change and the expectancies of it. Having empathy for the people behind the screens and treating them as individuals is paramount.

This will in turn require a different set of workers rights, a million miles away from the industrialised world and the rows of workers in factories at the turn of the century.

Understanding, is the key to these issues, if it be language, cultural or logistical barriers.

The answer lies in finding out how to adapt and giving people the skills that they need.